2010年BrandFinance全球品牌价值500强 _生活百科

2010年BrandFinance全球品牌价值500强【2010年BrandFinance全球品牌价值500强】2010年BrandFinance全球品牌价值500强，是由国际五大品牌价值评估权威机构之一的英国着名品牌管理和品牌评估独立顾问公司BrandFinance发布的，採用信息均来自公开渠道，这一排名因其专业性和独立性而受到全球上市公司的广泛认可。
基本介绍中文名：2010年BrandFinance全球品牌价值500强
外文名：ssd
时间：2010年
公司：英国品牌价值谘询公司
类型：全球品牌价值五百强排行榜
2010年2月17日，英国品牌价值谘询公司BrandFinance公布了2010年度全球品牌价值五百强排行榜，零售巨头沃尔玛依然高居榜首， Google则一举超越可口可乐、IBM、微软，从第五跃升至亚军位置。这五百强品牌的总价值已达28730亿美元，相比2009年度增加了26% ，同时总企业价值186640亿美元，年增16% 。沃尔玛品牌等级AA ，价值413.65亿美元，增幅1.8% ，占其企业价值的22% 。Google品牌等级从AAA提升到AAA+ ，价值也从292.61亿美元增至361.91亿美元，增幅23.7% ，同时企业价值从791.64亿美元猛增至1579.71亿美元，所以品牌价值比例反而从37%降至23% 。可口可乐、IBM、微软均顺次下滑一位，目前品牌价值分别为348.44亿美元、337.06亿美元、336.04亿美元，等级分别为AAA+、AA、AAA+ 。第六位的通用企业品牌价值也超过了300亿美元，达319.09亿美元。第七到第十分别是沃达丰、滙丰银行、惠普、丰田。本次共有19家中国内地公司上榜，其中美的、比亚迪是仅有的两家中国民营企业，美的也是此次唯一入选全球最有价值500品牌的中国家电品牌。在近10年内，美的销售收入增长了10倍。2009年，整体销售收入达到950亿元，美的品牌价值也从2000年的63.8亿元增加到453.33亿元，位居中国最有价值品牌榜第六位，品牌价值较去年增长9% ，同比增幅在排名前十位的品牌中位居第一。全球最有价值500品牌排行榜，由国际五大品牌价值评估权威机构之一的英国着名品牌管理和品牌评估独立顾问公司BrandFinance每年发布一次，採用的信息均来自公开渠道，这一排名因其专业性和独立性而受到全球上市公司的广泛认可。17thFebruary2010 ， Today,BrandFinanceplchaspublishedthe2010editionoftheBrandFinance?Global500,astudyintothe500mostvaluablebrandsintheworld.Thestudyprovidesanopiniononthepoint-in-timevalueoftheworld’sleadingbrands.Eachbrandhasbeenaccordedabrandrating:abenchmarkstudyofthestrength,riskandfuturepotentialofabrandrelativetoitscompetitorsetaswellasabrandvalue:asummarymeasureofthefinancialstrengthofthebrand.榜单列表TOP1-100RankNameCountryBrandValue(USD$Millions)BrandRatingMarketCap(USD$Millions)2010200920102009201020092010200911WalmartUnitedStates41,36540,616AA-AA-210,390244,05825GoogleUnitedStates36,19129,261AAAAAA-184,96979,16432Coca-ColaUnitedStates34,84432,728AAAAAA132,543104,51943IBMUnitedStates33,70631,530AA-AA-165,974136,67554MicrosoftUnitedStates33,60430,882AAAAAA261,135152,13766GEUnitedStates31,90926,654AAAA-170,573635,95978VodafoneUnitedKingdom28,99524,647AAA-AAA--152,55187HSBCUnitedKingdom28,47225,364AAAAAA-131,57799HPUnitedStates27,38323,837AA+AA116,32590,5061010ToyotaJapan27,31921,995AAA-AAA-139,699217,4811114AutomotiveUnitedStates26,58519,850AAAA-222,4761211BankofAmericaUNITEDSTATES26,047111,754AAA+AAA21,01765,5291341SantanderSpain25,57610,840AAAAA--54,8811415VerizonUnitedStates23,02918,854AA-AA--162,8441523WELLSFARGOUnitedStates21,91614,508AA-AA--108,6911619BudweiserUnitedStates21,27916,692AA+AA+80,60849,9001720TescoUnitedKingdom20,65416,408AA+AA55,60053,6181812McDonald'sUnitedStates20,19220,003AA+AA+68,25973,8151918WaltDisneyUnitedStates20,05316,750AAA-AAA-56,16651,6312027AppleUnitedStates19,82913,648AA+AA-179,88047,3272113NokiaFinland19,55819,889AA+AA+-53,8282224TheHomeDepotUnitedStates19,01314,310A+A+46,63748,8802328SamsungKorea,Republicof18,92513,541AAAA-93,79643,8552416ChinaMobileHongKong18,67317,196AAAA-153,1882517OrangeFrance18,35216,799AA-AA--133,00926220MitsubishiJapan17,8053,002AAA+39,14562,8932730ShellNetherlands16,99712,376AA+AA+185,196163,8382825IntelUnitedStates16,64213,976AAAA-106,02264,5062926BMWGermany16,61613,659AA+AA+30,97481,9423045AXAFrance16,40310,213A+A55,40837,9223121PepsiUnitedStates15,99115,034AAA+97,09185,3643237L’OréalFrance15,89011,234AA+AA+65,85750,0813322NikeUnitedStates15,80814,583AAA-AA+31,60220,3183431TargetUnitedStates15,22412,253AA-AA-35,00745,2253566SiemensGermany14,7098,209AAAA92,20164,9793654CitiUnitedStates14,3629,810AA--36,4983758BNPParibasFrance14,0609,360AA-A+-49,4803889GoldmanSachsUnitedStates13,8876,753AAAAA+-36,3613952Mercedes-BenzGermany13,8839,844AAA+-106,8234064ChaseUnitedStates13,4008,747AA-A-52,57141-ChristianDiorFrance13,343-AA--18,815-4279Amazon.comUnitedStates13,3407,466AA-A+58,84719,4374375BradescoBrazil13,2997,698AA+AA--29,7944432UPSUnitedStates13,17011,873AAAA57,05656,4194577BarclaysUnitedKingdom13,1347,583AA-BBB+-19,9984635HondaJapan13,08311,461AAAA59,23979,8674740GDFSUEZFrance12,87811,016AAA96,29794,4604865AllianzGermany12,8368,224AA-A57,33434,4284939OracleUnitedStates12,77511,106AAAA110,69183,8545050AmericanExpressUnitedStates12,7379,944AA-AA--25,8665153FordUnitedStates12,6529,822AA-A29,400121,4425234SonyJapan12,64811,597AAA-AAA-27,40324,8745338BPUnitedKingdom12,11411,229AAAA180,912158,5755448ICBCChina12,08310,031AAA-186,0895562ChinaConstructionBankChina12,0769,024AAAA--127,4435636ComcastUnitedStates11,97911,383AAAA-41,18073,3205769JPMorganUnitedStates11,7328,072A+A+-48,57158149SberbankRussianFederation11,7294,531AAA+-19,61659112SociétéGénéraleFrance11,5805,852A+BBB+-25,2886042CISCOUnitedStates11,48010,794AAAA-71,2666144VolkswagenGermany11,46810,242AAAA45,474177,5926249chevronUnitedStates11,4649,980AA-A156,569139,5736343HEINEKENNetherlands11,43510,348AA+AA-23,40530,3376456DOCOMOJapan11,2479,649AAAA-78,6246551TataIndia11,2169,921AA+AA+11,08963,4496661NestléSwitzerland11,1789,038AA+AAA-176,636167,42967106BBVASpain10,7276,008A+A-39,0396873NissanJapan10,4127,742AA-A+33,56262,1576972T-MobileGermany10,1267,761AA-A+-119,7267059WalgreensUnitedStates9,9839,219A+A38,41527,7297187AvonUnitedStates9,9176,962A+A+14,6279,9147257PWCUnitedStates9,9089,458AAA-AAA--39,1567391DeutscheBankGermany9,8626,703A+A+-19,7817468Lowe'sUnitedStates9,7848,173A+A+32,22634,6107567DellUnitedStates9,7508,200AA+AA+27,61312,7757629ExxonMobilUnitedStates9,68313,360AA-AA-356,379362,4347782MovistarSpain9,6667,126AAA+-161,7287884BankofChinaChina9,6157,053AA-AA--107,6727960CarrefourFrance9,4369,120AAA34,46743,4878047Sam'sClubUnitedStates9,39810,126AA-244,05881107ASDAUnitedStates9,1225,967AA-A+-244,0588246HitachiJapan9,09510,139AA9,14837,8688388ToshibaJapan8,9496,804AA-AA-23,06929,7798480GeneraliItaly8,8687,273AA-A-41,18434,2838586TelecomItaliaItaly8,8667,005AAAA-78,43086-Johnson&JohnsonUnitedStates8,715-AA-173,382-8792BTUnitedKingdom8,6856,649AA-AA--31,3398898FedExUnitedStates8,5886,344A+A+26,39218,2908996KPMGNetherlands8,5076,407AA+AA--26,5249033TimeWarnerUnitedStates8,46911,817AAAA35,86874,3539176CreditSuisseSwitzerland8,4307,668AA-AA-32,48492213UniCreditItaly8,3423,103ABBB--15,38993117PhilipsNetherlands8,3215,600AAAA26,10819,64894146H&MSweden8,2984,578AA+A48,91329,2869578UBSSwitzerland8,2617,568A+A+-37,88996101TelefonicaSpain8,1556,165A+A+-161,72897125PorscheGermany7,9945,431AAAAAA12,45623,0709871Kellogg'sUnitedStates7,9827,857AAAAAA19,95021,76799137EDFENERGYFrance7,9224,905AAAA106,839158,049100139MorganStanleyUnitedStates7,9074,775AA-15,399TOP101-200RankNameCountryBrandValue(USD$Millions)BrandRatingMarketCap(USD$Millions)2010200920102009201020092010200910170CVSUnitedStates7,8818,040A+A+43,74146,715102154VolvoUnitedStates7,6464,438AA-121,44210395E.ONGermany7,5906,475A+AA80,704119,531104102SAPGermany7,5846,131AA+AA59,55441,27110583DeloitteUnitedStates7,3747,076AA-AA--29,294106138StandardCharteredUnitedKingdom7,3324,780AA+AA-16,820107108DHLGermany7,3045,965A+A-22,17410893RelianceIndia7,2506,604A+A77,77051,859109134TotalFrance7,2184,987A+A148,280129,684110120EricssonSweden7,2165,539AA-A+-18,276111136ZURICHSwitzerland7,1604,922AA-BBB+32,51726,865112113BoeingUnitedStates7,0585,842AA-A38,08133,353113131INGNetherlands7,0515,122AA-BBB+36,81317,338114130RenaultFrance7,0425,147AA-A+14,24644,606115129ChinaTelecomChina7,0275,195AAA+-38,125116118BancoItaúBrazil6,9115,593AA+AA-32,23011794GilletteUnitedStates6,8356,554AAAAAA-208,333118233BancodoBrasilBrazil6,6622,864AAA+-15,804119105tepcoJapan6,6536,031A+A36,049111,90212055NintendoJapan6,5859,674AA+AA34,60040,122121142MünchenerRückGermany6,5604,650A+A-31,62028,5761221233MUnitedStates6,5515,511AA-A+54,82442,195123109DanoneFrance6,5445,933AA+AA39,38046,220124104ErnstandYoungUnitedStates6,4806,058AA+AA+-25,080125-ChinaUnitedNetworkChina6,444-AA----126110CanonJapan6,4215,919AAAA-52,19636,809127124MUFGJapan6,3935,445AA-59,333128151EnelItaly6,3804,481AA-A-57,341118,19312997Sainsbury'sUnitedKingdom6,3466,369AA-9,90111,704130122FOXUnitedStates6,2775,529AA-A+-49,081131116CostcoUnitedStates6,2595,649A+A+26,12020,455132189PfizerUnitedStates6,2573,542AAA+146,624107,145133175MotorolaUnitedStates6,2543,928A+A-7,172134159RWEGermany6,1944,352AA-A-52,31150,954135119CaterpillarUnitedStates6,1895,572AA+AA36,36155,540136-T-HomeGermany6,121-A+---137164O2Spain6,1174,218AAAA-161,728138-AgriculturalBankofChinaChina6,032-A---139143WoolworthsAustralia6,0034,638AA-A32,26223,634140168BestBuyUnitedStates6,0004,107AA-17,84014,862141103AVIVAUnitedKingdom5,8826,065AA-17,10515,575142177XboxUnitedStates5,7443,873AAA+-152,137143188ChinaUnicomHongKong5,7043,585AA--24,183144141adidasGermany5,7024,700AA+AA+12,12610,470145282GazpromRussianFederation5,6942,441AAA+137,544123,236146264RabobankNetherlands5,6272,624AAA---147198RocheSwitzerland5,5993,333AAAA143,693128,165148235PetrobrasBrazil5,5922,849AA+209,246121,635149128MarlboroUnitedStates5,5865,216AAAA-91,596126,693150144MorrisonsUnitedKingdom5,5814,635AA-A-12,12911,509151294MerckUnitedStates5,5382,316AAA+110,60360,777152132AIGUnitedStates5,5365,102AA-19,80826,096153115IntesaSanpaoloItaly5,5065,760AA--39,246154135AccentureBermuda5,5014,940AAA30,22321,724155153FujitsuJapan5,4974,447AA-AA-12,31715,525156-VINCISAFrance5,449-AA--29,771-157240MaggiSwitzerland5,4412,815A+AA--167,429158114PanasonicJapan5,4385,818AA-AA32,04729,129159165SafewayUnitedStates5,3184,150AA9,14415,377160161UnitedhealthUnitedStates5,2974,277AA-A+33,31536,547161211CNPAssurancesFrance5,2723,145A+A-15,97310,150162172sanofiaventisFrance5,2724,010A+AA-101,66594,307163166StarbucksUnitedStates5,1874,144A+A16,2707,671164203TDCanada5,1793,257AAA+-27,598165157RBCCanada5,1704,370AA-AA--42,529166171eBayUnitedStates5,1484,026AA+AA31,63912,969167162NECJapan5,1294,257A+AA-6,44112,357168140Yahoo!UnitedStates5,1164,715AA-A+20,97412,968169262ConocoPhillipsUnitedStates5,0852,632AA-76,81194,550170191AbbottLabsUnitedStates5,0843,472AA-AA-84,28283,912171195DIRECTVUnitedStates5,0653,369AA-A30,26525,325172147KrogerUnitedStates5,0494,565A+A14,80023,999173231VISAUnitedStates5,0372,875AA+AA60,15344,124174152DZBANKGermany4,9534,475A-A---175209PetroChinaChina4,8793,168A+BBB+346,784267,394176190ArcelorMittalLuxembourg4,8483,525A+A+62,31371,137177158SharpJapan4,8054,352AA-A13,12911,819178155MetroCashandCarryGermany4,7764,414A+A20,87023,284179208MTNSouthAfrica4,6933,193AA-A+-24,931180-Lambert&ButlerUnitedKingdom4,659-BBB+---181248CréditAgricoleFrance4,6172,743AA-10,784182204CBSUnitedStates4,5823,249A+A+8,75311,254183160IberdrolaSpain4,5754,351AAA-50,79789,139184167SYSCOUnitedStates4,5704,108A+A-16,00315,800185221CoronaMexico4,5682,989AA-A+16,9729,272186148PublixUnitedStates4,5564,548A+A-87,940187344StateBankofIndiaIndia4,5511,448AAAA--9,834188253SoftBankJapan4,5392,723A+A+-43,568189173macy'sUnitedStates4,5334,001A+A+6,85913,519190-MedcoUnitedStates4,516-A+-30,112-191272NordeaSweden4,5092,528AA-A--19,695192181PeugeotFrance4,4853,780AA-A-8,48440,521193-edpPortugal4,449-AA--16,939-194197FiatItaly4,4393,341A+A18,39231,038195170HoneywellUnitedStates4,3514,051A+A+29,35430,375196432O-IBrazil4,3421,500AA-AA--10,694197163TelstraAustralia4,3084,253A+A-43,97219863NESCAFéSwitzerland4,2978,888A+AA-167,429199187M&SUnitedKingdom4,2853,640AAAA-10,1799,925200150SearsUnitedStates4,2094,486AA+8,20012,391TOP201-300RankNameCountryBrandValue(USD$Millions)BrandRatingMarketCap(USD$Millions)20102009201020092010200920102009201176AeonJapan4,1533,873A+A-6,57820,709202185SinopecChina4,1523,671BBB+A-138,829109,747203186LGElectronicsKorea,Republicof4,1493,648AAA12,6858,818204-BlackBerryCanada4,122-AAA----205291beelineRussianFederation4,1162,335A+A-14,291206218LafargeFrance4,1003,017AAAA-24,05838,283207256NationalAustraliaBankAustralia4,0732,673ABBB+-14,782208182StaplesUnitedStates4,0663,766A+A16,84515,388209-Kimberly-ClarkUnitedStates4,045-AA-27,403-210-BHPBillitonUnitedKingdom4,034-AA--197,270-211202AEGONNetherlands3,9863,272AA-BBB+12,8617,482212-ZaraSpain3,963-A+---213398HYUNDAIKorea,Republicof3,9051,662A+A19,5085,202214226KDDIJapan3,8712,918A+A--32,707215-KleenexUnitedStates3,857-A---216237SwisscomSwitzerland3,8292,827A+A-26,912217-JohnsonControlsUnitedStates3,814-AA--18,151-218349telenorNorway3,8131,912ABBB+-19,147219-MedtronicUnitedStates3,784-AA--46,973-220222U.S.BankUnitedStates3,7772,933AA-A+-46,426221252AsahiJapan3,7342,725AA+A8,69910,325222391ChinaLifeInsuranceChina3,7141,692AA-A131,32381,579223-AstrazenecaUnitedKingdom3,692-A+-65,501-224-ABBSwitzerland3,690-A-43,702-225246SingaporeAirlinesSingapore3,6542,776AAA-AA+11,6116,543226-SAICChina3,651-AA--24,509-227255SwissReSwitzerland3,6302,689AA-18,23313,965228380EXPRESSSCRIPTSUnitedStates3,6171,742A+A23,57114,620229193metlifeUnitedStates3,5993,379A+A-27,98923,268230-JardinesHongKong3,594-A+-18,912-231-petronasMalaysia3,578-AAA--2,647-232200NortonUnitedStates3,5673,281AA-10,831233405VEOLIAFrance3,5591,590AA-A16,85040,132234121LexusJapan3,5545,531A+AA--217,481235223ManulifeFinancialCanada3,5452,931AA-A+30,92430,112236381CommerzbankGermany3,5211,738AA-5,431237-RaytheonUnitedStates3,514-AA--19,747-238-MountainDewUnitedStates3,510-A+---239-TSMCTaiwan,ProvinceofChina3,499-AA--48,870-240225BASFGermany3,4972,919AA-A56,53646,069241273HolcimSwitzerland3,4972,518AA+AA24,39029,106242-OptumHealthUnitedStates3,483-A+---243224LufthansaGermany3,4772,929A+A+7,4966,734244286CommonwealthBankofAustraliaAustralia3,4752,381AAA-23,229245-ACSSpain3,468-AA--16,191-246192SMFGJapan3,4623,428A-A--27,941247-ChinaStateConstructionChina3,459-A+-21,490-248196EMC2UnitedStates3,4473,353AA-A+34,33020,307249-InternationalPaperUnitedStates3,441-AA-11,022-250367eniItaly3,4401,843AA-AA-101,922119,631251281NiveaGermany3,4242,441AA-A+-11,516252-ColgateUnitedStates3,423-A---253-LGDisplayKorea,Republicof3,418-AA-10,511-254236PurinaSwitzerland3,4142,832A+A+-167,429255-MOLJapan3,402-A+-6,692-256271SanyoJapan3,4022,538A+A-5,3767,04525799AudiGermany3,3986,323A+A+29,656177,592258-NestlePureLifeSwitzerland3,397-A----259354StatoilHydroNorway3,3871,891AA-80,13354,192260378PNCUnitedStates3,3831,752A+A-18,246261269UniversalMusicGroupFrance3,3682,576A+A--52,489262285BellCanada3,3642,395A+A-26,827263-ClaroMexico3,334-A---264307QVCUnitedStates3,3322,161A+A-6,3358,929265296LillyUnitedStates3,3282,298AA-AA-42,20441,049266261MediaMarkt&SaturnGermany3,3272,633ABBB+-23,284267217BridgestoneJapan3,3253,020AA-AA-13,45718,844268-KitKatSwitzerland3,307-A+---269194TokioMarineJapan3,3043,377AA-A23,75220,397270210LouisVuittonFrance3,2933,151AAA-AAA--35,749271234JR-EastJapan3,2922,854AA-A+27,80749,001272346WestpacAustralia3,2801,936AAA-20,955273297BankofCommunicationsChina3,2692,297AA-A+-33,058274270CadburyUnitedKingdom3,2612,556A+A18,28514,877275-TexasInstrumentsUnitedStates3,260-A+-31,685-276389PingAnChina3,2371,712A+A-64,22826,984277212SkyUnitedKingdom3,2313,107AA-AA-15,72219,713278359ERSTEAustria3,2291,870A+BBB--7,356279287MICHELINFrance3,2282,362AAA11,50413,743280-GatoradeUnitedStates3,225-A+---281229MTVUnitedStates3,2132,876A+A-18,278282331SUSUKIJapan3,2112,060AA-A-13,2728,632283-SaraLeeUnitedStates3,210-A-8,465-284375laCaixaSpain3,1891,778AA-BBB+--285-Foster'sAustralia3,183-A+-9,861-286-RandstadNetherlands3,163-A-7,651-287-LukoilRussianFederation3,161-A-49,588-288227KEPCOKorea,Republicof3,1602,913AA17,82127,416289215AirtelIndia3,1593,052AA-A-26,000290298WYETHUnitedStates3,0972,293A+A+-48,467291-TelcelMexico3,069-A---292-DowUnitedStates3,061-A+-31,773-293232ESPRITHongKong3,0572,869AA-A-8,4785,726294-FreseniusMedicalCareGermany3,027-AA--16,090-295230TravelersUnitedStates3,0252,876AAAA-28,62525,006296290HermèsFrance3,0032,340AA+A+15,19111,645297-ADMUnitedStates2,999-A-19,791-298337GroupeBanquePopulaireFrance2,9982,013A-BBB---299280GroupeCaissed'EpargneFrance2,9962,446BBB+BBB---300458endesaSpain2,9861,407A+BBB+33,79760,081TOP301-400RankNameCountryBrandValue(USD$Millions)BrandRatingMarketCap(USD$Millions)20102009201020092010200920102009301304AdeccoSwitzerland2,9742,211A+A9,6387,024302239Alcatel-LucentFrance2,9672,823A-BBB+-6,334303-EmersonUnitedStates2,956-AA-31,146-304244CréditmutuelFrance2,9552,789BBB+BBB---305300PoloRalphLaurenUnitedStates2,9522,274A+A7,6123,928306-BharatPetroleumIndia2,945-A+-4,747-307-CSCUnitedStates2,943-A-8,430-308289CitroenFrance2,9372,343A+A--40,521309245Harley-DavidsonUnitedStates2,9282,785AAAAAA6,8325,696310406CIGNAUnitedStates2,9181,58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