淘宝开店从新手到皇冠：开店+装修+推广+运营一本通

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淘宝开店从新手到皇冠：开店+装修+推广+运营一本通【淘宝开店从新手到皇冠：开店+装修+推广+运营一本通】《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》是2015年7月电子工业出版社出版的图书，作者是六点木木。
基本介绍书名：淘宝开店从新手到皇冠：开店+装修+推广+运营一本通
作者：六点木木
ISBN：978-7-121-26400-9
页数：280页
定价：49.80元
出版社：电子工业出版社
出版时间：2015年7月
装帧：平装
开本：16
内容简介这是一本教你从零基础到精通的淘宝开店全实战案例操作+图文详解的图书。《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》分为四篇：第一篇介绍淘宝开店必备内功修炼实战，现在开淘宝店拼的就是细节，本篇为你的店铺打下坚实基础；第二篇介绍淘宝店铺装修实战，完全抛开空洞理论，直接图文操作详解，手把手教会你如何装修出高大上的淘宝店铺；第三篇介绍淘宝店铺推广运营实战，当下开淘宝店当掌柜，服务能力、运营能力、发货能力一个都不能少，这一篇将教会你如何打造一个赚钱的网店；第四篇介绍网店售后维护实战，作为掌柜的你，更应该学会并熟记各种售后维护手段，打造一个良性健康发展店铺。《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》从头到尾看完后，你会发现，在不经意间你的淘宝开店实战能力瞬间飙升。恭喜你已经具备独立开店并让店铺盈利的能力！《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》配套书中所涉及的开店细节和素材档案。边看书边练习，即学即用！内容提要这是一本教你从零基础到精通的淘宝开店全实战案例操作+图文详解的图书。《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》分为四篇：第一篇介绍淘宝开店必备内功修炼实战，本篇为你的店铺打下坚实基础；第二篇介绍淘宝店铺装修实战，完全抛开空洞理论，直接图文操作详解，手把手教会你如何装修出高大上的淘宝店铺；第三篇介绍淘宝店铺推广运营实战，当下开淘宝店当掌柜，服务能力、运营能力、发货能力一个都不能少，这一篇将教会你如何打造一个赚钱的网店；第四篇介绍网店售后维护实战，作为掌柜的你，更应该学会并熟记各种售后维护手段，打造一个良性健康发展店铺。《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》从头到尾看完后，你会发现，在不经意间你的淘宝开店实战能力瞬间飙升。恭喜你已经具备独立开店并让店铺盈利的能力！《淘宝开店从新手到皇冠：开店+装修+推广+运营一本通》配套书中所涉及的开店细节和素材档案。边看书边练习，即学即用！目录第一篇淘宝开店必备内功修炼实战第1 章注册淘宝店铺与如何解决货源····································21.1 注册淘宝店铺.............................................................................................................. 21.1.1 注册淘宝会员.......................................................................................................... 21.1.2 实名认证................................................................................................................. 51.1.3 创建店铺、发布宝贝................................................................................................ 81.2 淘宝开店卖什幺好，从哪里进货.............................................................................91.3 自己有实体店，如何开淘宝店...............................................................................15第2 章玩转卖家中心（卖家店铺管理后台）······························182.1 卖家中心-我是卖家.................................................................................................192.1.1 我是卖家-我购买的服务、我的快捷选单.................................................................202.1.2 我是卖家-交易管理................................................................................................212.1.3 我是卖家-物流管理................................................................................................252.1.4 我是卖家-宝贝管理................................................................................................342.1.5 我是卖家-店铺管理................................................................................................462.1.6 我是卖家-行销中心................................................................................................542.1.7 我是卖家-货源中心、软体服务、商户中心..............................................................662.1.8 我是卖家-客户服务................................................................................................68 2.2 卖家中心常用资源入口...........................................................................................732.2.1 卖家中心-账号管理................................................................................................732.2.2 卖家中心-讯息中心................................................................................................742.2.3 卖家中心-卖家地图................................................................................................742.2.4 卖家中心-採购批发................................................................................................752.2.5 卖家中心-卖往海外................................................................................................752.2.6 卖家中心-我的淘宝................................................................................................76第3章淘宝卖家工具千牛、淘宝助理使用技巧····························783.1 淘宝开店必备沟通工具：千牛的下载、安装和使用...........................................783.1.1 淘宝开店必备沟通工具：千牛的下载和安装............................................................783.1.2 巧用千牛之电脑版详解1-工作檯模式.....................................................................803.1.3 巧用千牛之电脑版详解2-旺旺模式.........................................................................813.1.4 巧用千牛之电脑版详解3-客服工作檯.....................................................................823.1.5 巧用千牛之手机版使用方法....................................................................................85 3.2 淘宝卖家专属工具：淘宝助理的下载、安装和使用...........................................863.2.1 淘宝助理的下载与安装..........................................................................................863.2.2 淘宝助理使用详解之登录界面简介......................................................................863.2.3 淘宝助理使用详解之宝贝管理.............................................................................883.2.4 淘宝助理使用详解之交易管理.............................................................................923.2.5 淘宝助理使用详解之图片空间、套用中心.........................................................92第4 章最佳化商品、练好店铺内功········································944.1 店内视频添加方法................................................................................................... 944.2 宝贝标题最佳化技巧................................................................................................... 964.3 宝贝详情描述之电脑（PC）端编辑最佳化技巧....................................................1054.4 宝贝详情描述之手机（无线）端发布编辑技巧.................................................1064.5 宝贝上下架最佳化技巧.............................................................................................1094.6 宝贝橱窗推荐技巧................................................................................................. 1114.7 发布商品后为什幺店铺内不显示......................................................................... 112 第5 章快速提升解决问题能力的技巧································· 1145.1 卖出第一单，如何快速发货（熟悉发货流程）.................................................1145.2 淘宝会员既是买家也是卖家，必知规则............................................................. 1165.3 开店过程中遇到问题，如何快速解决................................................................. 1175.4 创建了店铺，没有发布商品，店铺会不会被关.................................................1185.5 熟悉淘宝规则避免违规处罚................................................................................. 1195.6 各种骗术早知道，避免被骗.................................................................................1205.7 如何批量下载宝贝描述图、如何複製宝贝.........................................................1215.8 如何下载带放大镜功能的主图.............................................................................121第二篇淘宝店铺装修实战第6 章认识淘宝旺铺·················································1246.1 旺铺系统简介及装修后檯布局简介.....................................................................1246.2 装修后台商品分类管理、宝贝管理.....................................................................126第7 章旺铺装修后台内置免费模组设定方法····························1297.1 基础模组、设计师模组、模组市场第三方模组设定方法..................................1297.2 全店通用的店铺页头、店铺页尾设定方法.........................................................132第8 章旺铺装修后台各分页面装修技巧································1378.1 装修后台之店铺首页装修.....................................................................................137 8.2 装修后台之宝贝详情页模板装修.........................................................................1408.3 装修后台之宝贝分类页模板装修.........................................................................1438.4 装修后台之自定义页面装修.................................................................................1468.5 装修后台之搜寻页、行销、活动页面设定.........................................................148第9 章淘宝新版图片空间使用演示·····································1519.1 图片空间是做什幺的.............................................................................................1519.2 图片空间的几种入口.............................................................................................1519.3 图片空间使用技巧.................................................................................................1519.4 千牛云盘（淘盘）怎幺用.....................................................................................154第10章全局装修：选风格定色系、设计购物路径布局排版···············15510.1 专业版从零装修，内置免费模板使用...............................................................15610.2 基础版功能说明，从零装修内置免费模板使用...............................................15810.3 基础版实现950PX与1920PX宽屏效果..............................................................159第11章手机（无线）店铺装修详解····································16211.1 手机店铺装修之三种常用入口...........................................................................162 11.2 手机店铺装修之具体步骤...................................................................................16211.3 手机店铺装修之完成后查看方法.......................................................................166第12章装修进阶实战，小技巧大用处·································16712.1 专业版页头页面的背景设定与宽屏店招背景的实现方法...............................16712.2 快速製作精美店招终极方法...............................................................................16912.3 首页全萤幕促销效果实现处理方案.......................................................................17012.4 同步旺旺上下线代码自定义客服模组设定.......................................................17012.5 店标、宝贝分类图片的设计製作方法...............................................................17212.6 店铺装修素材图获取方法与页面排版技巧.......................................................17212.7 SNS效果：分享、喜欢、收藏等的实现...........................................................173第13章店铺装修大气效果实战案例····································17413.1 固定背景实现方法...............................................................................................17413.2 1920PX宽屏促销效果实现方法...........................................................................174第三篇淘宝店铺推广运营实战第14章店铺运营核心················································17814.1 店铺推广的本质...................................................................................................178 14.2 认识流量及流量来源...........................................................................................18014.3 淘宝开店数据分析...............................................................................................181第15章如何打造一个赚钱的网店······································18315.1 网店不赚钱的几种可能性...................................................................................18315.2 推广前店铺诊断...................................................................................................18515.3 店内商品定价策略，学会科学定价...................................................................19215.4 店内活动策划与执行...........................................................................................19715.5 店内关联行销实战...............................................................................................201第16章店铺引流活动策划············································20316.1 淘宝开店可以做的推广方法...............................................................................20316.2 了解淘宝官方活动与报名条件...........................................................................20616.3 所有店铺都要做的淘宝搜寻最佳化.......................................................................21216.4 店外引流策划.......................................................................................................21816.5 推广中、推广后的店铺诊断...............................................................................220 第17章如何打造爆款················································22317.1 爆款的意义........................................................................................................... 22317.2 爆款的生命周期...................................................................................................22417.3 打造爆款的步骤...................................................................................................22617.4 打造爆款的引流方法...........................................................................................22817.5 爆款最佳化技巧.......................................................................................................22817.6 爆款后遗症........................................................................................................... 229第18章无线淘宝与手机店铺推广运营技巧·····························································23018.1 手机端宝贝发布与店铺装修...............................................................................23018.2 手机端推广运营...................................................................................................231第四篇淘宝店铺客服售后维护实战第19章淘宝金牌客服服务技巧·················································································23619.1 做好客服工作的重要性.......................................................................................23619.2 打造金牌客服之售前準备...................................................................................237 19.3 打造金牌客服之售中接待...................................................................................24119.4 打造金牌客服之售后问题处理...........................................................................24719.5 客服培训重要性及培训方向...............................................................................249第20章淘宝店铺发货与售后维护技巧····································································25420.1 售后发货能力实战...............................................................................................25420.2 老客户二次行销实战...........................................................................................25620.3 如何快速回款回评...............................................................................................261附录A 第一篇资料···································································································266附录B 第二篇资料························································································268附录C 第三篇资料···················································································269附录D 第四篇资料··········································································································271